Tuesday, October 7, 2008

Barry Diller on Online Advertising

Barry Diller had an interesting interview today in the WSJ.

You really want to get a headache? Try to understand Internet advertising. Social networking advertising is being discounted because there is so much inventory [of available ad spots], and because methods have not yet been found to make it very effective. Will that get figured out? I absolutely believe it will. What form will it take? Absolutely unknown.

Mark Cuban seems to have found a potential solution/form in www.hulu.com

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