Bonus: "Trust is the scarcest resource we've got left. No one trusts anyone." -- pp. 9.
What's my take? Marketers have reached a point where their stories diverge so far from reality, people have stopped listening. The real gamechangers will be the truth-tellers--if the marketers allow them media space.
Bonus: "Hillary Clinton received the most money from Goldman [Sachs] employees and affiliated PACs... during the 2016 election cycle." -- The Atlantic, April 2017, pp. 23. #hillaryclinton