I had an advertising idea after seeing Ukraine's Nataliya Dobrynska compete in the heptathlon. (I recommend doing a Google image search for pictures of her.) The heptathlon consists of the following events:
* 100 m hurdles
* high jump
* shot put
* 200 m
* long jump
* javelin throw
* 800 m
After Ms. Dobrynska ran the 800m, Usain Bolt broke a world record by running the 100m in 9.58 seconds. Mr. Bolt is a superstar, plain and simple. If I was a shoe or athletic company CEO, I'd want to sign him up immediately and make him the centerpiece of my advertising campaign. Although Puma currently sponsors Mr. Bolt, I don't think it's done enough to promote him in the States. Maybe Puma can sign up Ms. Dobrynska and do ads involving both Bolt and Dobrynska simultaneously. The theme could be Bolt being able to compete in any sport. One example could be Bolt trying the shot put and javelin throw, failing, and then becoming much better after Dobrynska teaches him. The same idea could be transferred to different supporting athletes with different sports, particularly soccer.
"And if an epitaph be my story, I'd have a short one ready for my own: I had a lover's quarrel with the world." -- Robert Frost
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