Advertising is an interesting business. Harley Davidson used to market itself to fishermen, hardly the "bad boy" image the company would later adopt after its motorcycles were featured in Easy Rider (1969).
Nestle used to market Milo--now primarily a kid's drink--to active adults, touting its vitamins.
From Singapore's National Library exhibit, "Selling Dreams," 10th Floor (July 2018 to February 2019).
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