Reporting from 2017's UNWTO Conference

Doha, Qatar is 2017’s host for the annual U.N. World Tourism Organization’s event. This year’s theme is “sustainable tourism.” Qatar seeks to attract tourists through its impressive pearl diving, oil drilling, and falcon raising heritage. 

Is that Wayne or Garth with his backstage pass? 

I’ve never attended a UNWTO event. The format is similar to most conferences—a keynote speaker, several other speakers, different panels, then dinner. The host country has an opportunity to advertise itself and demonstrate its capacity to entertain other countries and large organizations.

Main hall in Sheraton Grand Doha

Think of it as Middle Eastern hospitality on a large scale—one country invites a guest and proudly shows off its home, and the next year, it accepts a reciprocal invitation. The events work smoothly because each guest knows it will be a host one day, and each host wants to take advantage of its time to impress other guests.

Taleb Rifai, the current UNWTO Secretary General, was this year's keynote speaker. He’s an impressive orator, peppering his speech with the phrase, “My friends,” and speaking in such a way that you sincerely believe he is speaking directly to you, his dear friend.

The one and only Taleb Rifai

He praised Qatar for being the “most open country in the [Middle Eastern] region”—Qatar recently waived visas for many countries—and lauded tourism’s many economic benefits. Rifai’s most interesting comment related to “tourism phobia” in European cities like Barcelona and Venice. Despite local complaints about tourism, according to Rifai, just one hour outside these cities exist wineries and scenery more impressive than the city centers themselves, but no one visits and so they remain undiscovered. Thus, the future of sustainable tourism appears to involve greater diversity of locations and better marketing for undiscovered gems. All countries now recognize that only developing beachfront property isn’t a sustainable approach to attract tourism and investment long-term. Consequently, the UNWTO’s members plan to use tourism to develop smaller cities and to spread tourist dollars more equitably. The really difficult question, especially if you're wary of government interference in private markets, is this: if you're a developer or hotel management company, how does a country convince you to build in a smaller location, where the number of expected tourists are much smaller than in a city center? 

I asked how Qatar planned to attract tourists from all income levels, given its relatively expensive food and accommodation prices. My answer would have involved something about Doha’s world-class service and its excellent value for money when considering the level of accommodation and quality of sites, especially its museums. The gentleman answering my question referred to airline partnerships and making the cost of travel cheaper. (WOW airline, for example, offers cheap flights from major California cities to Iceland and is expanding its U.S. presence.)

I wasn't impressed with his unimaginative response. Countries in more expensive developed countries ought to subsidize accommodation for tourists younger than 27 years old as well as city-wide bus tours to encourage a wide variety of tourists. For example, Abu Dhabi’s bus tour was about 70 USD, so I skipped it, perhaps missing an attraction or two I could have recommended to my friends and readers—other potential tourists. The subsidies could be as simple as tax credits for hostels with the subsidy/credit required to go towards upgrading or maintaining specific items such as security, lockers, and/or beds. The hostel would be required to charge a lower rate in exchange for the subsidy but would still have to make a profit to stay in business, thereby encouraging excellent customer service. Who knows? Maybe a few young tourists will enjoy a destination so much, they will apply to local grad schools and pay non-resident tuition rates. My point? The benefits from exchanging ideas spontaneously and freely amongst curious people, especially young people, cannot be measured in dollars and cents, especially not short term. If free markets are concentrating CAPEX in ways that guarantee unwelcome saturation, it's time for everyone to sit down and think outside the box. 

In any case, other than Taleb Rifai, the highlights were listening to Qatar Airways’ CEO, Akbar Al Baker, on one of the panels (he’s very, very direct and has a wicked sense of humor); hearing a string quartet at the sponsored dinner; and holding a falcon carefully on my arm. I also enjoyed meeting Croatia’s State Secretary of Tourism, Frano Matusic. (Did you know Croatia derives 20% of its entire GDP from tourism?) 

CEO Akbar Al Baker

Much to my lament, I didn’t hear any cutting-edge ideas at the conference, perhaps due to the current Saudi-led and American-instigated blockade against Qatar. Dubai may be one of the world’s most traveled destinations, but to prevent tourism from becoming a “winner-take-all” game, the GCC should cooperate and market a multi-country tour. Individually, between Abu Dhabi, Oman, Brunei, and Qatar, only Oman currently has enough unique items to warrant an extended visit, and the battle to outdo each other in architectural wonders can only go so far.

Even Dubai has reason to be concerned. Most people will visit Dubai only once, and if its future requires unlimited funding for the latest new gadget or building design, its tourism strategy is not sustainable. Thus, a sustainable tourism future for all neighboring countries, not just GCC ones, will involve much greater cooperation on all levels—security, planning, trade, and visas. Such cooperation, if done properly, should lead to more individual freedom across borders, as local countries temporarily swap visiting police, academic, and military workers to increase cultural understanding and share more information, lowering overall security costs and preventing a divide-and-conquer strategy.

Indeed, as far as I know, no one wants to imitate Chinese-style “tourism,” where visitors are herded into buses like cattle, given strict time limits at each destination (which inevitably leads to accusations of bad behavior—you’d take all the shrimp at the buffet, too, if you were hungry and afraid the bus would leave without you), and shown the kind of tour only North Korean travel agencies would appreciate. The Chinese travel this way to maximize their safety, especially because of the language barrier outside China. Sadly, if this “controlled tourism” approach continues, China may not produce another Jack Ma (aka Ma Yun), who gained his English-speaking skills and maverick style by seeing the world, especially Australia, on his own. 

In its final evaluation, if tourism cooperation is done properly, the costs of technological innovations—such as biometric passports and eye-scanning airport machines—will be shared across neighboring governments and less money will eventually be spent on security, especially weapons purchases. As more discretionary rials are freed for other purposes, governments, citizens, and private companies will feel more comfortable opening long-term visas and cross-border investments directly to ordinary individuals--not just through corporations, universities, and institutions. 

The key is to balance security and privacy. Thus far, the pendulum has shifted so far towards security, there is no doubt Eisenhower’s famous warning has come true. The true test of sustainable tourism will be whether it reverses global spending trends post-9/11 and creates, as much as possible, a world where the Chinese feel safe traveling as individuals. After all, who wants a world without another Jack Ma?

© Matthew Mehdi Rafat (2017)

Qatar: It's Getting Hot in Here

Doha, Qatar is hot. Really hot, even in September. Prepare to use Uber and Careem apps a lot. Careem is better--use the Go option if you want a cheaper fare but an older car, and Go+ if you want to pay a little more and get a newer car model. Regular taxis require a 10 Qatari Rial minimum. 

Despite the heat, Doha's creativity attracts numerous visitors and workers. Its Museum of Islamic Art is incredible. I've never seen so many different and unique items in one place. Guns, pottery, bowls, rugs--you name it, it's here. 

Even the building itself is a work of art, and the view on Friday evening is nice. Not as nice as Hong Kong's Victoria Harbor, but a pleasing replica nonetheless. 

Dhows on the water

Before you visit Doha, remember: it's a Muslim country, so hours will vary on Fridays, the start of the weekend. Thursday afternoons are the worst for traffic--most government employees seem to get off work around 2:30pm, and they all want to head back to their homes at the same time.

Regarding the airport experience, Doha is average in service but its security is hi-tech and requires eye scans to enter. It recently waived visas for most developed countries and is now "the most open country in the [Middle Eastern] region," according to the UNWTO's Secretary General. If you fly Qatar Airways, you are eligible for a complimentary city bus tour, but it's first come, first served, and you must go to a specific counter before passing immigration. 

When booking a hotel, try to stay near or in the Souq Waqif, a faux Middle Eastern bazaar. You'll be near most attractions and a lively nighttime experience. I stayed at the Saraya Corniche hotel after seeing a good deal on the Agoda app and liked it. 

Doha's mosques are understated, so you can skip those. In case you want to visit one, the largest mosque is the State Mosque aka Imam Abdul Wahhab Mosque. 

Nearby the Souq Waqif is the Al Shouyoukh Mosque, a small mosque.

Another building near the Souq Waqif is the Sheikh Abdulla Bin Zaid Al Mahmoud Islamic Center aka Abdullah Bin Zid Almahmud Cultural and Islamic Center (IG: @binzaidqatar). Its displayed literature is too heavy-handed on religion, but it has a mosque (understated, of course) upstairs and a few unique items. I'll post two of them below, both sermons. (Click to enlarge.) 

Other than the MIA (Museum of Islamic Art), the other must-see is Msheireb Museums. It's a collection of four separate houses, with the most interesting one, Bin Jelmood, showcasing a fascinating slavery exhibit. 

Each time a mosque leader calls his community together
for prayer, he follows in the footsteps of a freed black slave.

If you come to Doha, you should see the Museum of Islamic Art, preferably at night, and the Bin Jelmood Museum. The third must-see is Katara Cultural Village. 

Nothing in here now but birds and bird poop.
I checked. My nose hates me.

Katara Village demonstrates the Qatari leadership's vision. Unlike Dubai, which seems to believe architecture is an extended pissing contest, Qatar has not built its sites primarily as tourist destinations. (Remember its understated mosques?) Ideally, if a place attracts local residents and has interesting exhibitions as well as cafes and restaurants, it will become a tourist destination by default. As such, Katara Village includes a music academy, an arts center, a film institute, and even an engineering society. (By the way, if governments built unique places for their most creative residents, they might actually attract the avant-garde, not just prep school wannabes.) Perhaps Katara Village should be judged on whether its 2020 graduates can compete with Julliard and the Royal College of Art, but as a tourist, you will want to visit in the evening, when the restaurants are open and the weather suitable for outdoor seating and a stroll. 

I managed to inveigle my way into the National Library of Qatar, part of the Qatar Foundation's complex. Not to be confused with the forgettable and prosaic Dar Al-Kutub Al-Qatariyya, once the National Library opens to the general public, it will be worth a visit.

National Library of Qatar

A place you ought to skip, at least for a few years, until it is completed and better organized, is the Sheikh Faisal Bin Qassim Al Thani Museum. I could only handle being there for ten minutes, and I felt like washing my eyes out afterwards. If the MIA is an example of world-class design and organization, the current state of the Sheikh Faisal Bin Qassim Al Thani Museum--basically a house that looks like it threw up its eccentric millionaire's belongings--is an example of how not to run a museum. I won't bore you with details, but the security guard takes the key after you deposit your bag in the designated locker, increasing the risk of theft and confusion the locker was installed to prevent, and the museum charges 15 rial to enter but a whopping 50 rial if you want to take pictures. (I foresee the guards following tourists around if the museum maintains its idiotic photo policy.)

I didn't personally see any of the following locations, but I'll list them in case you want to do more research. Qatar's unofficial mascot is the falcon, and its Falcon Souq is probably worth a visit--I didn't go, but I can't imagine Qatar would screw up an important part of its claimed heritage. 

NOT at the Falcon Souq. At a conference.
The bird was eyeing me the entire time,
even blindfolded. Freaky.

The only major cities in Qatar are Doha and Al Rayyan, about 30 minutes from each other by car. The government is trying to promote sites outside of those two places, but I can't find reliable information about them. Al Khor is allegedly a coastal village known for fishing. Al Shamal and Al Zubara--apparently located in Madinat ash Shamal, though I'm not certain--are supposed to have interesting forts and archaeological sites. In development: Al Wakrah Park, part of Luna Park, and the National Museum of Qatar. 

Construction is everywhere in Qatar.

Qatar's "foodie" highlights are its desserts and sweet drinks. I especially enjoyed the Um Ali dessert and the sahlab drink (cinnamon and cardamom with hot milk). Saffron-based desserts are everywhere and usually delicious.

Given widespread construction and renovation happening now, I wouldn't visit Qatar until after December 2017, unless you are already going to Oman or the UAE. You'd need about 5 nights to see everything properly, and the MIA alone will take 5 or more hours. (If you just want to see the museums and Souq Waqif, two nights is sufficient, and traveling now won't be an issue.)

Additionally, Doha's heat--much hotter than Abu Dhabi and Oman, which are near large bodies of water--demands more innovation. If I were in charge, I'd use drones to drop cold water packets from the sky every 30 minutes and install more portable air conditioning units. I'm surprised Qatar isn't collaborating more actively with Singapore to improve its adaptability to heat. Singapore had a similar problem regarding the weather, leading its founder to remark, "Air conditioning was a most important invention for us, perhaps one of the signal inventions of history. It changed the nature of civilization by making development possible in the tropics."

In Doha, it's difficult to walk outside or even be outside between 1pm and 5pm, even in September. Use Careem or Uber and check opening and closing times so you can maximize your sightseeing. To truly be open to outsiders, the time has come for tropical and desert countries to move beyond air conditioning and try more innovative ways to encourage outdoor activity. For now, Doha's museums are world-class. It remains to be seen whether Qatar can take the lead in other areas. Its corporate CEOs, including from Qatar Airways, recognize the next four years are a wonderful opportunity to take market share from overpriced and overhyped American and European destinations. Qatar certainly has the vision. The next three years will answer whether it also has the ability to execute its ambitious plans. 

© Matthew Mehdi Rafat (2017) 

Bonus: "In Qatar, where it’s estimated that Qatari nationals make up less than 10 percent of the population, citizenship is inherited solely through the father. According to a new residency law passed last month, foreign-born residents who have lived in Qatar for at least 20 years will be permitted to apply for permanent residency." --Yasmeen Serhan, The Atlantic (October 31, 2018)